Seriously, now, what is a slowpitch trainer?At first glance the new Florida-based baseball/softball equipment company 3n2 conjures up memories And1's start in the basketball space. First, a clever attempt to smash up a combo of letter and numbers to write a situational phrase from the sport that ends up looking like an internet username (perhaps Strike1, Take2, and Cut3 were pitched Ball4). Next, discounting the importance of a distinct logo for brand recognition and designing shoes that will remind players of Adidas, old Ringor models, and Fila shoes. And finally, brandishing more than a dozen high-tech, proprietary marketing buzzwords like KZone, LEVIT8, and Nitro9 (code for microfiber fabric, injection-molded midsole, and nine-cleat outsole, respectively) - a valiant effort right out of the gate to beat established sports brands at their own game of mesmerizing the "dumb jock" market segment with ultra 3000 NASA-engineered stickers.
From their press releases it seems their focus is on softball, and their list of baseball player endorsers doesn't yet include a true regular in The Show. But we'll be curious to watch their development and if their focus on "comfort-driven, performance-boosting" footwear proves strong enough to earn them a foothold in baseball.[Link]: 3n2 Sports
